Why there is demand for gold?

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At present, when gold is traded in open market with the demand arising from both the public and private sectors, the price is determined through the mechanism of invisible hand of demand and supply. After the fall-out of the Bretton Wood system, a Government's demand for gold was declined and Government's preferred to hold gold only as a strategic asset. On the other hand, private investors park their money in gold, primarily for three main reasons:

• Gold is considered as safe-haven asset by investors and they prefer to invest more in this precious metal during the time of financial turmoil.

• Gold is considered as a hedge against currency fluctuations.

• Gold is also considered as an inflation hedge tool.

• Gold helps diversify the portfolio.

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